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Tourism, the worlds fastest growing industry, is now entering a
more mature phase. During the 1970s and 1980s mass tourism, with
its rigid, standardized packages, developed rapidly and provided
many consumers with their first experiences of international
travel. Today, a complex and multi-faceted industry, tourism faces
growing pressures - consumer demand for more individually tailored
holidays, an increasingly competitive operational environment,
opportunities provided by new technology and growing environmental
concerns.
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